WATERVILLE — Kennebec Valley Tourism Council has awarded Sponsorship Support funds in the amount of $2,500 to the Mid-Maine Chamber of Commerce for the expansion of marketing for the Taste of Waterville, held in the first week of August every year.

This funding will assist in the growth of tourism in Maine’s Kennebec Valley and produce a positive economic impact on the region, according to a news release from the council.

Mid-Maine Chamber Taste of Waterville was one of eight sponsorship recipients awarded as part of the 2023 KVTC marketing partnership program. In total, the 2023 KVTC sponsorship support application requests reached nearly $19,485. The organization was able to fully fund the regional sponsorship requests.

“These additional marketing funds received from KVTC will allow us to expand the reach of this event. We plan to expand our marketing efforts to bring attention to this outstanding one-day, adult-focused event. Our exciting cornhole tournament and brew tasting event, as well as this year’s popular headliner, 12OC, and opener, Dakota, will help attract attendees from well beyond our region. The Taste of Waterville is designed to showcase the food and entertainment available in the area; added marketing will increase our circle of attendees. Thank you to Kennebec Valley Tourism Council for the award,” said Kimberly Lindlof, president and CEO of the Mid-Maine Chamber.

“KVTC is excited to be able to support local organizations with our 2023 partnership program. These sponsorships help provide funding for key marketing elements including advertising, printing, branding, and more,” said Tanya Griffeth, executive director of the KVTC. “Supporting local organizations is an excellent way for KVTC to contribute to our regional partners and make a positive impact in marketing. By working together, we can amplify the impact of our efforts. Tourism is a vital industry that brings in visitors, generates revenue, and creates jobs.”

For more information about the Taste of Waterville, visit tasteofwaterville.com.

Check out upcoming area events!