WATERVILLE — A pair of local businesses across the street from each other in Waterville are keeping things light with a “sign war” along the heavily-trafficked area of Upper Main Street.

Michael Lee-State Farm Insurance Agent and Wendy’s on Main Street in Waterville have been in the midst of a sign war the last few days on Main Street.

According to the Waterville Wendy’s Facebook page, State Farm apparently started the exchange with a clever sign asking to start a sign war. On Wednesday, the State Farm sign read: “Khakis and buns are not soft like Wendy’s.”

Sign wars are nothing new. There’s even a Facebook group with over 20,000 members that posts these regularly.

The State Farm insurance agency has a history of putting up clever signs over the years, many of them focusing on khaki pants.

Word on the Street is a new online-only feature about quirky happenings in central Maine.