GARDINER — A small business owner is using a unusual incentive to encourage residents to clean up their town.

WCSH-TV reports that Dennis Meehan, owner of Summit Medical Marijuana in Gardiner, offered residents who collected trash on Saturday free marijuana. Meehan’s company advertised the cleanup effort on their Facebook page.

Meehan said he decided to try the day of service after hearing about a town in Colorado that offered anyone 21 or older the incentive if they presented a bag of trash that was collected in town. Gifting marijuana is legal in Maine.

Meehan hopes to eventually expand the day of service to the entire state. He said the program is about bringing awareness to the “life-changing” nature of cannabis as well.