After leading New England to an overtime victory in the National Football League championship on Sunday, Brady reported that his No. 12 game jersey was nowhere to be found. That white top has sentimental value to Brady, and then some – it would be worth up to $500,000 if sold, said Ken Goldin, founder of Goldin Auctions in New Jersey.

“He is the most popular and most collectible football player ever,” Goldin said. The bidding would start, he said, at $300,000. “He likely comes right after Michael Jordan in terms of athletes who have played in the past 40 years.”

Brady, the Super Bowl Most Valuable Player, was paid $44.1 million in salary and endorsements last year, according to Forbes, making him the 15th highest-paid athlete. He took the loss of his jersey in stride at Monday’s press conference after he received the MVP award.

“Those are pretty special ones to keep, but what can you do?” Brady said. “I’ll take the ring, and that’s good enough for me.”

Tom Brady on his missing jersey: "That's a nice piece of memorabilia. So if it shows up on eBay somewhere someone let me know." pic.twitter.com/1n8GlDmqO4

— ABC News (@ABC) February 6, 2017

Brady was fourth on the jersey sales list this past season, trailing a trio of rookies: Cowboys teammates Ezekiel Elliott and Dak Prescott, and Carson Wentz of the Eagles.

New England’s 34-28 win over the Atlanta Falcons gave Brady his fifth Super Bowl title, a record among quarterbacks. Brady couldn’t find his jersey in the locker room after the game, telling team owner Bob Kraft that someone had stolen it.